Food Jams

COPYWRITING, DESIGN & BRANDING FOR FOOD JAMS

Food Jams are social gatherings in which eating food is only half the fun. Participants are paired up, preferably with strangers, and each team is given a portion of the meal to prepare and invited to follow the recipe, although participants are usually encouraged to improvise.

The concept was started by Jade de Waal as an excuse to bring a group of friends together in her favourite place, the kitchen. Over the past two years Food Jams has grown into a business that encompasses all of Jade’s food related projects, from stalls at markets, food inspired art installations and exhibitions, online video cooking tutorials, cook books and all sorts of food related content in the form of videos, photography and website.